You have momentum. We build what's next.
Full-service creative marketing for artists with real traction. Album rollouts, creative direction, branding, influencer campaigns, social and paid media, run as one campaign instead of six.
You're not emerging anymore.
You're not at the top yet.
This is how you close the gap.
You have a fanbase, a body of work, and a team. What you need now is coordination.
Every channel working together. One rollout. One narrative. One team running all of it.
Platform, social, creative and influencer run off one rollout calendar and one brief.
We plug into your manager and label and add the execution layer. You approve, we run it.
Campaign strategist, digital lead, platform specialist and creator partnerships lead, all in The Vault with your team.
Active management. We adjust spend, sequence content and escalate daily, not monthly.
A rollout isn't a release date.
It's a campaign with a beginning,
middle, and a long tail.
First tease to chart week to catalog sustain. Every asset serves the next one.
One calendar. Channels overlap on purpose, so each hands off to the next instead of competing with it.
Campaign Strategy & Creative Brief
Before anything goes live, we build the rollout document, visual world, narrative, platform sequencing, release timeline, and budget allocation. Your team signs off. Then we move.
Pre-Release: Building the Room
6–10 weeks out. Teaser content, visual world rollout, platform asset setup, creator seeding. The goal is controlled anticipation, the audience should feel something coming without knowing exactly what.
Single Cycle: Earning the Right to the Album
Each single is its own mini-campaign. Paid media, creative content push, creator activation, and social, timed and sequenced to build on each other, not cancel each other out.
Release Week: Everything at Once
Paid media surge, brand activation moments, platform release live, creator content at full scale. Release week is the most operationally dense part of the campaign. We run it like a production.
Post-Release: The Long Tail
Most campaigns die week two. We don't let that happen. Catalog strategy, sync pitching, sustained creator content, and social momentum keep the project breathing while the next era is being built.
On a major
or running independent,
we fit your structure.
We work alongside your label, or become it. Either way marketing moves as fast as the music.
We build the release calendar, project by project or across a 12-month horizon. Every window is planned around platform cycles, cultural moments, and tour schedule.
- 12-month release calendar development
- Platform window and timing mapping
- Format and release type strategy (album, EP, single, deluxe)
- Coordination with label marketing teams
- Distribution and delivery coordination
- Chart strategy and chart week planning
For artists without a label marketing team. We become it. Full release management, campaign execution, and reporting so you can stay focused on making the music.
- Full release management and campaign execution
- Budget allocation and vendor management
- Distributor liaison and metadata management
- Sync licensing outreach
- Brand partnership identification
- Monthly performance reporting
We work alongside existing label teams, filling gaps, accelerating campaigns, and adding the influencer and creator intelligence that most labels don't have in-house.
- Label team integration and communication protocol
- Supplemental campaign execution
- Creator and influencer layer, label campaigns often miss this
- Real-time performance reporting into The Vault
- Coordination between label, management, and creative team
- Tour marketing coordination with booking
Not just TikTok placements.
A creator strategy
built around the music.
The right creator at the right moment beats three weeks of paid media. We brief around the music, not a hashtag.
We identify the right mix, massive reach creators for awareness and hyper-niche creators for credibility. Both have a role. Most campaigns only use one.
We brief creators with narrative, not just a link and a post date. The content feels natural because creators understand the story they're participating in.
Platform-native creator campaigns timed to release windows, trending audio moments, and algorithmic peaks we monitor in The Vault in real time.
Every creator post tracked, reach, saves, link clicks, and platform activity. We optimize the campaign in real time, not at the end of month reporting.
We find the fans already posting about you and give them something to work with, turning them into content creators and community anchors that no paid campaign can replicate.
When your artist has a brand deal, we align creator campaigns to amplify both. The music and the brand partnership work together, not in separate lanes.
Set up right.
On every platform.
Before the campaign runs.
Profile, metadata, release setup and assets, consistent everywhere, before the first ad dollar.
Bio, images, verified links and artist picks across every streaming service, updated before each release window.
Metadata reviewed before delivery, artwork to platform spec, pre-saves live ahead of the date.
Canvas, Spotify Clips, Apple Motion and YouTube thumbnails, built to the campaign's visual identity.
Single, EP, album or deluxe, timed against cultural windows, tour schedule and campaign momentum.
Paid media that moves
numbers, not just impressions.
The plan comes before the spend, allocated by phase so it peaks on release week. Including the YouTube Content ID revenue most artists never claim.
Awareness, retargeting and conversion. Creative that stops the scroll, audiences from your fans and lookalikes.
- Campaign setup, creative direction, and copy
- Audience building, custom, lookalike, retargeting
- A/B testing across creative and placement
- Weekly performance optimization and spend reporting
Spark Ads amplifying your best organic posts, plus in-feed built for music discovery. Sound-on, native.
- Spark Ad strategy, boosting organic and creator posts
- In-feed video campaign creative and setup
- Trending audio integration and timing strategy
- TopView and Brand Takeover for release week peaks
Pre-roll before similar content, Discovery to surface the video, Bumpers timed to release week.
- Skippable and non-skippable pre-roll campaigns
- Video Discovery ads targeting genre and artist audiences
- Bumper ad sequences for release week saturation
- Remarketing to users who engaged but didn't convert
Spotify audio and display targeting similar-artist listeners, genre playlists and your non-followers.
- Full catalog registration into YouTube Content ID
- Automated claim management across matching videos
- Monetize, track, or block, your call per use case
- UGC revenue reporting, see exactly what's earning
- Whitelisting strategy for fan and creator content you want to support
- Disputes and appeals managed on your behalf
Spotify audio and display ads targeting listeners of similar artists, genre playlists, and your own non-followers. Timed to release windows to convert passive listeners into active ones.
- Audio ad scripting and production
- Audience targeting, genre, artist, playlist type
- Display and overlay ad creative
- Coordinated with platform release windows
Spend, reach, CPM, clicks and stream attribution, live and in one view. No weekly PDFs.
- Cross-platform spend and performance dashboard
- Stream attribution tracking from ad click to play
- Budget pacing and daily optimization alerts
- Release week surge reporting, daily, not weekly
Content ID alone has generated meaningful passive revenue for artists who never set it up properly. If your catalog is unregistered, that money is going to someone else.
The era has a look.
We decide what it is
before anything ships.
Cover art, content, merch, social, live. One identity, applied everywhere.
Branding isn't a logo. It's the feeling a fan gets before they even press play.
Visual language, colour system, typography and art direction, consistent across every release and format.
- Visual identity system development
- Era-specific art direction
- Brand guidelines your team can execute against
Album cover, campaign imagery, lyric video aesthetic. One vision across every deliverable.
- Album cover and asset direction
- Campaign photography and art direction brief
- Visual rollout sequencing
Briefs, templates and direction per platform, so content made at speed still belongs to one world.
- Platform-specific creative direction
- Content templates and visual systems
- Short-form video creative briefs
Merch concepted as an extension of the album's world, timed to campaign peaks.
- Merch concept and creative direction
- Limited drop strategy
- Visual alignment with campaign identity
Teaser language, announcement identity, single looks, album world. By release the audience already lives inside it.
Everything in one place,
and only your people
can open it.
Plans, assets, contracts, data, conversation. Nothing in email chains or shared drives.
The Vault
Our encrypted platform runs the operational layer of every Platinums engagement. Real-time campaign data, secure file delivery, private messaging, and video, all in one place, all owned by us, all shared only with your approved team.
Encrypted and access-controlled
All files, messages, and meetings. Approved people only.
Real-time campaign data
Platform performance, ad metrics, creator data, live.
Private messaging & video
No Slack, no Zoom. Your campaign conversation stays inside.
Access control
Manager, label, legal, approved access only. Your call.
Ready to run
a real campaign?
Tell us about the project, the artist, the release, the timeline, and where things stand with the label. We'll take it from there.
Not quite there yet? Essentials might be the right fit → · Ready for more? See Icons →
Posting constantly
is not the same as
having a plan.
Each platform gets its own voice and cadence, all pointed at the same campaign.